Our Proven Marketing Strategy
Combining local knowledge, contractor-level insight, and data-driven exposure to deliver exceptional results.
Michael Sutton and his team bring a complete, hands-on approach to selling your home. With decades of experience and a deep understanding of buyer psychology, we craft a marketing plan that turns attention into offers — and often, record-breaking results.
A Complete, Turnkey Approach
Selling a home in Silicon Valley requires more than a sign in the yard. We begin with a detailed, ROI-focused analysis of your home’s strengths and opportunities. From there, we roll out a comprehensive, multi-channel campaign that maximizes buyer attention and delivers premium value.
Our Core Marketing Pillars
Pre-Listing Strategy
- Comparative market analysis
- Neighborhood positioning
- Custom pricing plan tailored to your ideal buyer
Professional Visuals
- High-end photography
- Eye-catching video
- Drone photos
- Floor plans and 3D Matterport walkthroughs
- All showcased on a dedicated property website
Targeted Digital Campaigns
- Geo-targeted social media ads
- Email blasts and newsletter outreach
- SEO-optimized neighborhood pages
- Outreach to fellow agents we’ve built strong relationships with over decades
MLS & Syndication Excellence
- Strategically crafted listing descriptions
- Keyword-optimized content
- Enhanced exposure on Zillow, Realtor.com, Redfin, and 100+ home search platforms
Staging & Presentation
- Partnerships with skilled stagers and designers
- Smart, high-ROI updates to showcase your home’s best features
- Focused on perceived value, not over-investment
Open House & Event Marketing
- Premiered on the weekly Broker Tour
- Neighbor-exclusive previews to build early buzz
- Agent-hosted open houses only — we don’t delegate to buyer agents
- Informed, strategic representation at every showing — because we know your home inside and out
Data-Driven. Human-First.
Our marketing is never “spray and pray.” We use modern tools like heat maps, lead-flow tracking, and buyer behavior analytics — blended with a personal, relationship-first approach that ensures every buyer feels like they’ve discovered something special.
Ready to Get Started?
Partner with Michael Sutton for a marketing strategy tailored to your home, your neighborhood, and today’s competitive market.